36112,  June 30, 2022

Civil Air Patrol Launches Bold New Logo

 

Civil Air Patrol is being transformed. Its level of sophistication has advanced significantly in recent years. For example, CAP’s fleet is being transformed from” steam gauges” to glass cockpits that can be programmed to display and  to fly CAP search grids. In fact, CAP no longer needs to wait for the weather to break or for the sun to rise to begin a search – we can start in minutes, using cellphone forensics and radar analysis.

A similar level of sophistication touches every aspect of Civil Air Patrol – IT (Innovation), philanthropy (the CAP Foundation), cadet programs (Cadet Interactive), aerospace education (STEM — science, technology, engineering, and math), member education and training (Volunteer University), chaplain corps (resiliency programs), and now marketing too.

Over the past two years, Marketing and Strategic Communications (MAC) has been working to better align the CAP brand as a Total Force partner. The U.S. Air Force auxiliary’s new logo tells a brand story about aviation, volunteerism, partnership, and heritage and projects a more youthful, modern, Air Force-style look. 

CAP’s Board of Governors voted unanimously April 23 to adopt the new logo, which “accomplishes several things and includes some unique benefits,” said Randy Bolinger, chief of marketing and communications.

“The bottom line is, this is not your grandmother’s Civil Air Patrol, and the new corporate identity makes that obvious,” Bolinger said.

 

Read the full story here:  Civil Air Patrol Launches Bold New Logo